Campaign and Content Manager

Hiring Organisation: 
MS International Federation

Multiple Sclerosis International Federation (MSIF) is hiring! Do you want to help MS organisations around the world run high impact campaigns? Are you passionate about social media and digital? If you have a track-record in producing exciting and engaging content and have solid experience in a communications or campaigns environment, look no further. As MSIF’s Campaign and Content Manager, you will lead the global MS movement’s flagship campaign, World MS Day. You will lead on creating a vibrant calendar of inspiring and original content for our digital channels and you’ll play a key part in engaging with MS organisations and people affected by MS. If you’re digital-savvy, thrive on building relationships and are excited by the challenge of coordinating a dynamic and global campaign with national MS organisations at the core, we would love to hear from you! About the MS International Federation (MSIF) MSIF is a unique global network of multiple sclerosis (MS) organisations, people affected by MS, volunteers and staff from around the world. We have 48 member organisations and we are in contact with more than 50 additional organisations worldwide. We are all working together, as the global MSIF movement, to improve the quality of life for everybody affected by MS and to end MS forever. The MSIF secretariat in London acts as a central point of communication for the whole movement, facilitating collaboration among members, convening members for learning and networking opportunities and providing capacity building support to new and emerging MS organisations. MS is a condition of the central nervous system (the brain and spinal cord) with no known cause or cure. Around 2.3 million people worldwide are living with MS and many of these people have little access to the support they need. Job description for the Campaign and Content Manager As MSIF’s Campaign and Content Manager, you will manage the global MS movement’s flagship campaign, World MS Day. You will lead on creating a vibrant calendar of inspiring and original content for our digital channels and you’ll play a key part in engaging with MS organisations and people affected by MS right around the world. Your work will contribute directly to two of our strategic aims, as set out in our strategy: facilitate ‘positive changes in attitudes, policies and practices’ through providing MS organisations and others with evidence, toolkits and campaigns to advocate for change and increase ‘access to accurate and trustworthy information and resources to make confident and informed decisions to live well with MS’ and. However, your support and assistance to other members of the team will see you working across all five aims.

  1. Plan, deliver and evaluate the annual World MS Day campaign (60%) World MS Day is the MSIF movement’s flagship advocacy and awareness-raising campaign, shaped by our members, many other MS organisations and individuals across the world. It started in 2009 and has grown every year. During 2018’s campaign, 217 MS organisations took part, with 900 online and in-person activities being held across 104 countries worldwide. Each year the campaign focuses on a different theme. MSIF provides a toolkit of free resources, which are used by our members to shape the campaign in their countries and by individuals around the world. Anyone can use these tools, or make their own, to create positive change in the lives of more than 2.3 million people living with MS around the world. The Campaign and Content Manager is responsible for developing and implementing all international aspects of the World MS Day campaign, ensuring it contributes to the development of MS organisations, particularly in emerging countries.
    • Work with a creative agency to develop an attractive, internationally relevant set of materials (toolkit) to promote the campaign. 

    • Manage and maintain the World MS Day website, reacting to Google Analytics data in order to ensure the best user experience. 

    • Run the World MS Day social media accounts (Twitter, Facebook and Instagram), proactively sourcing relevant and engaging content. Be responsive to conversations and comments, responding and moderating where necessary. 

    • Chair the World MS Day working group (a small group of volunteers and staff from member organisations who help to steer the campaign); encourage their collaborative input into the development process and delivery of the campaign by holding regular calls and running an annual workshop to develop the campaign theme and messaging. 

    • Work with colleagues at the MSIF secretariat and within member organisations and other relevant organisations to maximise participation and engagement. 

    • Recruit, train and manage a temporary World MS Day member of staff. 

    • Monitor and track expenditure and prepare annual project budgets and plans. 

    • Monitor and evaluate objectives, outcomes and impact of World MS Day and report the 
results, influencing future plans. 

    • Lead on the development of future strategy and themes for World MS Day. 

    • Keep MSIF’s Board and CEO Advisory Group updated on World MS Day plans, presenting 
during MSIF International Networking meetings and Board meetings. 

  2. Develop engaging content for MSIF’s digital and print communications (25%) 
In many countries, a lack of trustworthy information makes it difficult for people affected by MS to make informed choices about the resources they need and how to access them. Through our communications, we repurpose and translate the best resources that exist amongst our members and beyond and share these with our members so that they can use them to support people affected by MS in their countries.
    • Plan and implement an engaging calendar of content for MSIF’s social media accounts. Proactively source and produce this content in a range of digital formats and be responsive to online conversations and comments, replying and moderating where necessary. 

    • Develop and publish a range of regular content for MSIF’s website, drawing on information and news from members, staff and other sources. 

    • Source content for, write, edit and send MSIF’s monthly e-newsletters (MS Connections and MS Research News), using an online email marketing system. 

    • Manage MSIF’s communications group on Facebook, encouraging the sharing of best practice among communications colleagues from member organisations. 

    • Regularly monitor and review the performance and impact of MSIF’s digital content. 

    • Stay on top of social media trends and developments and identify risks and opportunities 
for MSIF. 

    • Negotiate and manage contracts with external consultants. 

  3. Collaborating and supporting colleagues and members (15%) 
We know that international collaboration changes lives. As a global movement, we work together to speed up the achievement of common aims and have the greatest impact possible.
    • Support the Head of Communications with the production and distribution of other information and communications materials when requested. 

    • Support colleagues from MSIF’s capacity building, research, access and fundraising teams by providing communications and campaigns advice, and delivering training if needed. 

    • Assist with the development of MSIF’s communications network, facilitating exchange of best practice amongst staff and volunteers from member organisations and by providing communications and campaigns advice and training (e.g. through webinars and other training sessions). 

    • Attend and provide support at MSIF’s board meetings and conferences. Use the opportunity to network and build relationships with staff from member organisations. 

    • Contribute to the smooth running of MSIF’s secretariat and general administration. MSIF is a self-admin office. All staff are expected to respond to enquiries related to their area of 
work, manage their own administration (travel bookings etc.) and take minutes and occasionally answer telephones.
 Undertake any other reasonable activities at the request of the Head of International Communications and Campaigns or senior executive officers.

Person specification Knowledge and Experience Essential:

  • Experience of working in a campaigning or communications role, preferably in a non- profit environment.
  • Essential:Experience of managing organisational social media channels, including monitoring and evaluation.
  • Experience of producing creative communications materials and tools for print and digital use.
  • Experience of setting and managing budgets.


  • Desirable:Experience of managing a high profile (ideally international) campaign.
  • Desirable:Experience of working for an international organisation.

Skills and abilities Essential

  • Excellent oral and written communication and interpersonal skills.
  • Strong editor and proof-reader.
  • Skilled in producing clear and engaging content for a range of audiences, using online and offline channels.
  • Competent user of digital systems such as WordPress, Google Analytics, and email marketing software.
  • Proven success in building effective partnerships with a wide range of internal and external stakeholders.
  • A meticulous eye for detail in all areas of work.
  • Ability to confidently plan and facilitate workshops.
  • Ability to lead and work confidently and independently using own initiative. Able to work under pressure and prioritise appropriately.


  • Skilled at working with the Adobe creative suite (including InDesign, Photoshop and Illustrator).
  • Language skills, particularly Spanish or Arabic.
  • Presentation and public speaking skills.
  • Experience of managing and developing staff/volunteers.

Other Essential

  • Commitment to stay on top of new developments and acquire new skills.
  • Flexible and cooperative team player.
  • An international world view and understanding of diverse cultures.
  • An understanding of and alignment to MSIF’s vision, mission and values.


  • Willingness and ability to travel, occasionally internationally.
  • Knowledge of the issues faced by people with MS.

The MSIF Secretariat is a small, friendly office with 15 members of full and part time staff. As a small organisation, there are lots of opportunities to get involved with international projects outside your core responsibilities. The Campaign and Content Manager will have the chance to travel internationally for meetings, networking events and to offer support to member organisations. If you are interested in applying for this role, please send us a copy of your CV and a covering letter of no more than 2 pages, addressing how your skills and experience meet the person specification. Email them to Victoria Gilbert (Head of International Communications and Campaigns) at, including 'Campaign and Content Manager' in the subject line. The deadline for applications is Monday 5th November 9am GMT. Interviews will take place on Monday 12th and Tuesday 13th November. Sound like the role for you? Find out more about the role by downloading the job description. To apply:

  • Send us a copy of your CV and a covering letter of no more than 2 pages, addressing how your skills and experience meet the person specification
  • Email them to Victoria Gilbert (Head of International Communications and Campaigns) at recruitment@msif.orgincluding ‘Campaign and Content Manager’ in the subject line
  • Deadline for applications is Monday 5th November 9am GMT
  • Interviews will take place on Monday 12th and Tuesday 13th November.

Applicants must be eligible to work in the UK. MSIF is an equal opportunities employer.  

experienced practitioner (an expert or specialist or a junior manager managing a few people)
Job type: 
paid job within an organisation
Contract type: 
full time
Org Type: 
Job Location: 
London, England, UK
Location type: 
Closing date for applications: 
Monday, November 5, 2018 - 09:00

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