Managing your online reputation
The following is a guest post from Dan Monsieurle at ThinkWall.
Sometimes when I’m alone I Google myself
A lot of CVs cross my desk. Typically I look for relevant experience, then for skills, and lastly at the candidate’s education. The next step is always a Google search to see what else can I find out that will filter my list of favourites. Here’s what I look for:
- Professional voice
Blog posts, LinkedIn and Twitter updates - these are items I’d expect to reflect your attitude towards work and to showcase the best aspects of your professional life.
How many connections you have, and how you keep them engaged. Tweets from networking events you’ve attended and follow up discussions are positive signs.
- Built an app?
We’re a software development company. Not everyone that works for us actively contributes to making our software, but if you’ve dabbled then we know you’re comfortable around tech. I would look for your profile on Github and your blog.
- Weekend projects
If you play sport, volunteer, or have cool hobbies then there might be photos and articles. Otherwise I’m going to assume you just binge watch Netflix.
- Conflicting information
I’m not saying that I trust what’s published on the Internet more than your CV, but if there are clear differences then that’s cause for concern.
- Gazillion complaints
Skipping the customer support queue with a quick rant about terrible service on social media is something we’ve all done, but don’t be that guy who just complains all the time.
- Invisible or anonymous
Everyone has a digital footprint (for want of a better term). If you’re invisible to Google I’m usually a little suspicious! Visible presence definitely matters if you’re applying for any job in media or tech.
- Drunk photos
And anything of that nature. Learn from City worker Tom Osborne filmed snorting 'cocaine' on Tube to be quizzed by police.
It’s like walking a busy street whilst yelling profanity at the top of your voice.
Online profiles are an opportunity to tell more of a story about yourself. Make it a good one! What you publish and share now could increase your chance of being noticed by employers in your future job search. Pour the same effort into building an image and reputation online as you would in everyday life.