Campaigns and Digital Officer

Hiring Organisation: 

Job Description and Person Specification Job Title:                                  Campaigns and Digital Officer Reports to:                               Head of Digital Salary:                                      £35,000 per annum plus 5% employer pension contribution Date call released:                    28 June 2019 Deadline for applications:         26 July 2019 Start date:                                ASAP Duration:                                  Full time, fixed term (12 month) contract with possibility to extend Job Description Campaigns and Digital Officer (full time) About Reprieve Reprieve is a UK charity founded in 1999 by Clive Stafford Smith. Reprieve uses strategic interventions to end the use of the death penalty globally, and secret prisons and state-sanctioned assassinations in the context of the so-called “war on terror”. We work for the most disenfranchised people in society, as it is in their cases that human rights are most swiftly jettisoned and the rule of law is cast aside. Thus, we promote and protect the rights of those facing the death penalty and those who are the victims of extreme human rights abuses committed in the context of the so-called “war on terror” (WOT), with a focus on secret prisons and state-sanctioned assassinations. Underpinning Reprieve’s strategic focus is the notion that countries such as the UK and US hold themselves out as shining examples of democratic societies that respect the rule of law and human rights, and therefore should be held to exacting standards in terms of how they respond to acts or allegations of terrorism and murder. Their responses have ripple effects worldwide, and are frequently used to justify the continuation of the death penalty, extrajudicial killing, torture, rendition and unlawful detention by countries ranging from ‘aspiring exemplars’ to ‘worst offenders’. Reprieve’s main office is based in London, UK. Reprieve also supports full time Reprieve Fellows, who work as lawyers, investigators and advocates in different countries. Reprieve works with partners in jurisdictions all over the world, including Non-Governmental Organizations (NGOs), government officials, individual lawyers and human rights defenders, as well as individual, corporate and foundation funders. The Role We’re looking for a Campaigns and Digital Officer to join an impactful and creative team at Reprieve, alongside another Campaigns and Digital Officer and the Head of Digital. Together, this team is responsible for engaging and growing Reprieve’s supporter base to take action against and generate income for our work against the death penalty, and state-sanctioned extreme rights abuses committed in the context of the so-called War on Terror. Reprieve has invested in the growth and capacity of this team, ensuring we have the tools and expertise needed to be at the forefront of digital campaigning and fundraising. You will be joining at a very exciting time. The team has already significantly grown Reprieve’s supporter list since GDPR as well as its income from supporters. The team brought in over 20% of the charity’s total income in 2018. We are now working to develop that even further and are aiming to bring in over 35% of Reprieve’s income by the end of 2021 through a mixture of regular and one-off donations. This target is shared across the team and allows us to focus on creative, engaging, and impactful campaigns that inspire Reprieve’s supporters. The post holder will be an integral part of the campaigns and digital team and you will be confident in thinking creatively about how it engages supporters on difficult issues, how it attracts new supporters to Reprieve’s work, and how it fundraises to meet the 35% target by 2021. You will be a positive person and have a great ability to multitask, a willingness to muck in on all tasks big and small, humility and a passion for Reprieve’s work. Even if you don’t always know the answer, you will be capable of proactively obtaining it from the Head of Digital. Reporting to the Head of Digital, the Campaigns and Digital Officer will be responsible for relevant areas of work listed below. This is an office-based role and your presence is important during core office hours. You will also be available outside of office hours in the event of an emergency from time to time. Main duties and responsibilities: You will be at the heart of Reprieve’s public-facing work, using your creative and technical skills to help us achieve our ambitious goals. You will be joining our team at a key point in the development of our digital programme, following on significant investment in the team and at a time when we are focussing on list growth, digital engagement and fundraising. Working with and reporting to the Head of Digital, and working closely with our other Campaigns and Digital Officer, you will be a great organiser with experience in digital campaigning, digital marketing, digital fundraising, digital content creation, or user experience (UX) development. You will have great communication (including written) skills, design skills and technical skills. You will be passionate about engaging people in human rights work and furthering Reprieve’s mission. And you will be experienced at reviewing data and using it to assess your progress in achieving the goals set out for this role. The team is in a position to adapt to the skills you could bring to Reprieve. We are looking for someone to work with rather than someone who can fill a gap. As such, we look forward to reading your pitch to our team. Your main duties in this role will be shaped by the responsibilities (four areas listed below) you are able to take on and the skills you have already developed. Your main duties could include:

  • Supporting Reprieve’s campaigns to grow our supporter list, casework impact and fundraising work
  • Working as Reprieve’s user experience (UX) developer to update and improve our online tools and platforms
  • Creating multimedia digital content using Adobe InDesign, Photoshop, Illustrator and/or After Effects
  • Coordinating the digital growth of our sister organisation Reprieve US using Facebook advertising and campaigns developed on the Blue State Digital Tools
  • Creating and editing copy for Reprieve’s website, fundraising and campaign emails, social media pages, Facebook ads and campaign tools
  • Coordinating Reprieve’s output on social media, focusing on Twitter and Facebook but also creating content for Instagram and LinkedIn
  • Supporting the Head of Digital to report on the team’s progress against its ambitious goals and overall strategy set out in its operational plan
  • Tracking, analysing and reporting on the performance of our digital tools and platforms to ensure our decisions and campaigns are data driven

Your main responsibilities will include at least two of the four areas listed below: 

  • Digital campaigns for casework impact, list growth and fundraising
    • Generating ideas and new tactics for our campaigns and fundraising work
    • Writing campaign emails to engage and grow our supporter list in collaboration with Reprieve’s casework team
    • Capitalising on supporter engagement to drive our fundraising work and meet our ambitious targets
    • Managing acquisition campaigns to grow Reprieve’s list using Facebook advertising
    • Promoting key issues, campaigns and press hits on social media (Facebook and Twitter as our primary platforms; LinkedIn and Instagram as secondary)
    • Collaborating with the Head of Digital and colleagues across the organisation to ensure the copy we write supports Reprieve’s goals
  • User experience (UX) development
    • Creating and updating our wrappers on the Blue State Digital (BSD) Tools using your HTML, CSS, and JavaScript coding skills
    • Updating our Wordpress website and optimising it using data from Google Analytics
    • Working with digital agencies on specific projects related to the website and BSD Tools
  • Content creation
    • Developing and editing social media and campaign videos using Adobe After Effects
    • Creating social media and campaign images and graphics using Adobe Photoshop, Illustrator, and/ or InDesign
    • Writing copy for campaign emails and actions, social media posts and videos, and for the website
    • Ensuring copy on the website is up to date and accessibly written
  • Monitoring, evaluation, and optimisation
    • Tracking our progress against key performance indicators for social media, pivoting social media activity accordingly
    • Analysing website traffic using Google Analytics and optimising website performance
    • Assisting with SEO and Google Ads
    • Analysing and tracking campaign engagement on the BSD Tools and using data to shape future campaigns
    • Reporting to the Head of Digital on performance, testing, and progress against targets
    • Supporting the Head of Digital to manage relationships with third party providers, tracking their performance, and working to relay any relevant information regarding contracts and expenditure to the Executive Director, Operations Team and Finance Manager

Key contacts Reporting to the Head of Digital, the Campaigns and Digital Officer will work closely with the other Campaigns and Digital Officer, the Deputy Director of Development and Outreach, the media team, the Operations Team (on budgeting for emerging areas) and caseworkers from across the organisation. Length and salary The role is a full-time fixed term contract for 12 months duration, with the possibility to extend. It will be based in Reprieve’s London office during core office hours. The annual salary is £35,000 per annum less any required deductions for income tax and national insurance. Our pay is transparent and non-negotiable. However, we are a flexible employer and offer a range of non-financial benefits to employees Applicants must be eligible to work in the UK. Reprieve is an equal opportunity employer. To apply: Please send a copy of your C.V. and a covering letter detailing your suitability for the role to by the deadline above. Please ensure the subject line ‘Campaign and Digital Officer’ is used and that attachments are in PDF format. Interviews for shortlisted candidates will be held in Central London the week beginning 12th August. Person specification: The person specification outlines the main criteria for the post. When writing your cover letter, please make sure to explain how you meet at least two of the four responsibility areas listed above.  CRITERIA Essential Desirable A genuine interest in human rights and a commitment to Reprieve’s goals ü   Eligible to live and work in the UK ü   Brilliant organiser – of yourself and others ü   Excellent copyrighting, communication and editing skills ü   At least one year of experience working in digital campaigning, digital marketing, digital fundraising, digital content creation, or user experience (UX) development ü   Experience of creating engaging digital content for a variety of audiences, including copy writing, images, videos and other types of content  ü   Enthusiasm for working creatively and coming up with new ideas ü   Being comfortable working in a fast-paced organisation ü   Enthusiasm for, and ability to, create content in-house and on a small budget ü   Experience of analysing data to inform strategic decision-making  ü   Experience of working within a team, including familiarity with sign-off processes and excellent judgment when consulting with team members ü   A willingness to stay abreast of updates in the digital landscape and industry best practice ü   Experience using digital tools to achieve campaigning and fundraising objectives   ü Experience using the Blue State Digital Tools for campaigning and fundraising   ü Experience planning supporter email journeys   ü A good understanding of online user experience and using analytical data to improve it   ü Experience drafting and managing Facebook adverts   ü Knowledge of testing and optimisation   ü Ability to use Adobe design and editing software including Adobe InDesign, Photoshop, Illustrator and After Effects   ü Knowledge of HTML, CSS or JavaScript   ü Working knowledge of General Data Protection Regulations (GDPR)   ü  

experienced practitioner (an expert or specialist or a junior manager managing a few people)
Job type: 
paid job within an organisation
Contract type: 
full time
Org Type: 
Job Location: 
London, England, UK
Location type: 
Closing date for applications: 
Friday, July 26, 2019 - 23:59

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