Content Creator

Hiring Organisation: 
Oxfam International

Terms of Reference – Content Creator for new climate campaign  Oxfam International  Contact: Georgi York, Georgi.York@oxfam.org   Background  The climate crisis poses the biggest existential threat to humankind with millions of people in developing countries facing hunger, displacement, conflict and deeper poverty, despite them doing the least to cause the problem. The crisis is not gender blind and impacts particularly severely women and the families they support.    As Oxfam steps up its public-facing campaigning to respond to the climate crisis, we’re looking to develop new creative content to help us engage with audiences in newer, better and deeper ways. Specifically, we are looking for a content creator with experience of working on campaigns to develop a core set of social media, digital and written content to be used by Oxfam teams across the world. This will include both adapting and repackaging existing photo and story content and generating new innovative ideas for content and social media posts. We’re looking for someone who can create eye-catching, engaging content on a short turnaround in a fast-paced campaigning team. We need someone who can start immediately and work up to 31 March 2020, on a part-time basis.  Key responsibilities  1. Produce high-quality digital content, targeted at focus audiences 

  • Generate new ideas to weave together climate change, poverty, inequality and gender for online audiences 
  • Produce content including social media images, graphics, gifs, basic videos, short blog posts, social media posts, web page copy and supporter emails 
  • Work with Oxfam translators to deliver materials in multiple languages

2. Working closely with the Campaign Lead and Digital lead, play a key role in developing, managing and implementing the digital content plan     3. Connect to online conversations, audience activities and trends in order to analyse engagement levels and motivation:  

  • Stay on top of current online conversations and trends on the topic of climate crisis amongst target audiences, and use this insight to inform content design and delivery 
  • Test content with different audiences, and work with insight from Media Buyer, Social Media Manager and Digital Campaign Lead to adapt content accordingly 

Deliverables 

  • Produce a digital plan and content calendar for 6 months, based on the campaign strategy and planning 
  • Produce a range of digital and social media content. The exact number of products and posts will be decided jointly, but here’s a rough estimate: 
    • 10 graphics and posts for Facebook 
    • 7 tweets with images 
    • 12 images and posts for Insta 
    • A set of 5-7 stickers / gif stickers for use on social media  
    • 3 simple videos less than 1 min long 
    • 5 supporter emails 
    • 4 longer-form blog/web pages 
  • Using social listening, online research and digital analytics, produce a short set of guidelines and recommendations for content creation for the campaign 
  • [Pending confirmation of budget] Commission content from artists and creatives 

Required skills and experience  Essential 

  • Experience producing audience-driven, engaging social media and digital content for a global audience, including visual, video and written content 
  • Good knowledge of Photoshop and video editing software like Premiere Pro or Audition 
  • Experience of managing social media platforms, writing social media posts, and using social media analytics tools 
  • Experience working in or successfully engaging audiences in Africa, Asia and/or Latin America 
  • Demonstrable understanding of non-profit work/activism/campaigning, and prior experience in a similar position, either as a freelancer or in an organisation  
  • Strong writing and editing skills in English, with proven ability to tell a compelling story  
  • Experience of working within brand guidelines 
  • Some knowledge of climate crisis issues 
  • A passion for fighting poverty and a demonstrable commitment to gender justice 

Desirable 

  • Fluency in French, Spanish or Arabic 

Timelines  To start immediately until 31 March 2020.   Hours, location and contracting  This is a part-time role, estimated 2-3 days/week.  This is a remote position, and a location within 2-3 hours of GMT time zone is preferred. This position is offered as a consultancy contract from Oxfam International’s UK office. You must have the right to work in your location.  Applications  Deadline for applications is Mon 20 Jan, but applications will be reviewed on a rolling basis and we will close before the deadline if we find the right person – so don’t delay in applying!  Please submit a proposal including a fully costed budget up to 31 March 2020. Please include your CV and a portfolio of your content work.   //ENDS 

Job type: 
rfp
Org Type: 
ngo/charity/cso/npo/nfp
Job Location: 
anywhere, anywhere
Location type: 
fflex|
Closing date for applications: 
Monday, January 20, 2020 - 18:00

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