Digital marketing lead
Salary: £34,960-£39,980 per year (inc LW) Job type: Permanent Hours: Full Time Location: London Application closing date: Monday 15th October 2018 at 9am Role Do you know what kids are up to online? Do you have ideas on how to inspire more people to become volunteers?Are you geeky enough to get excited about click through rates and conversions? If so, we’d love to hear from you. What makes Girlguiding special? Girlguiding is the leading charity for girls and young women in the UK. We empower nearly half a million girls to be their best and face the challenges of growing up today. We’ve been doing that through adventure, friendship and fun for over 100 years – and all that is reflected in how we reach and engage a spectrum of audiences. The role We’re launching a new organisational strategy next year and are developing our marketing and communications strategy to support it. We’re looking for an experienced digital marketeer to support our bold new objectives with an engaging and effective digital marketing strategy. You’ll be part of our Digital team of 6, manage a Digital marketing officer and work closely with teams across the organisation. The job is varied, you’ll create great content for girls and parents, support our existing volunteers and recruit new ones, sell more products and increase donations online. You are passionate about providing great content and service to our customers across paid and organic social media, PPC, programmatic and email marketing. We’re looking for someone who’s enthusiastic about data and knows how to use it to make things better. You know your way around Google Analytics and a Google Data Studio dashboard. You’re confident at analysing data and you can explain what the numbers mean to someone who doesn’t have a clue what a click through rate is. Main areas of responsibility in a nutshell:
- Social media strategy and management
- Community support
- Digital marketing strategy and campaigns
- Measurement and tracking
- Integration of digital into wider campaigns and strategy
- Crisis communications on social
To join us, you’ll need...
- Brilliant communications skills and a very collaborative mind-set
- Excellent written communications, attention to detail and ability to manage different priorities and time.
- A good dose of curiosity. You are always keen to find out what that ‘new thing’ is that we need to consider in our digital marketing.